During May 2014, I was asked to give a presentation about Business Development to networking group, IBO.
In order to keep everyone’s attention I decided to go off-beat. The first thing I produced was a piece of wood, 9 inches by 12 inches and asked them to guess as to what its primary use was. And inside of one minute, someone called out that it looked like a board one breaks with their fist. The right answer.
I then asked what the correlation could be between this board and business development. That answer is quite abstract, as well as practical.
In this case, your goal is to break the board. But if you aim for the board, you will not break it. You need to aim at an area six inches behind the board. In essence, your aim must be further than your goal.
But even then you might not break the board. To be certain, you must follow through.
The lesson is to look beyond your goals and follow through. And yes, I stretched it out for a full 15 minutes by telling other stories.
At the end of the presentation someone called out for me to break the board. See the video below to see how that turned out.
Howard Lipset, CPA
Progressive Management, Inc.
(516) 883-2962
lipset@progressivemanage.com
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