Recently, a client called to ask some questions about taxes. While talking to her, I discovered she had many questions about finances, retirement and business, as well as taxes.
When we were done she told me that she does not know why she doesn’t call me more often, because I always relieve her financial-related Stress.
I kind of laughed but she went on that she feels very insecure about financial matters and when she talks to me, she understands what I am saying and then everything feels OK again. She told me that I should market myself as a “stress reliever”. I laughed again and told her that I did not think I wanted to touch that line.
Afterwards though, I started to think about it. She was not the only client to say this, though the others framed it differently. They used terms such as “confidence in me”, “sleep at night knowing I am there to watch over their finances”, and “help them to be more productive in their business and life”. Each one is indicative of Stress Relief.
Do you think that Health Insurance should cover my services?
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